We are so glad Patricia reached out to us back in March to be featured in Hushh Magazine and we came up with some questions we thought you would want answered!
We asked, and Patricia answered...
Q: When designing, I know you draw inspiration from your travels, which designs were inspired from coming to Knoxville? What made you decide to make Knoxville your flagship location instead of places like New York or California where fashion & design is life? With the growing focus here in Knoxville on Makers through the Maker City, Makers Exchange, Dogwood Arts and so forth, do you think you have had an impact on the emphasis and growth of handmade designs and creations? Do you collaborate with any local makers or entrepreneurial enterprises here in Knoxville?
A: Knoxville’s unique quality of life and strong sense of community that is hard to find in much larger cities, captivated me and inspired several of my designs. The decision to establish our flagship location here was driven by more than just fashion trends; it was about being part of a revitalization movement. Knoxville offered an opportunity to contribute to the resurgence and redevelopment of its downtown area, preserving its history and beauty of this small town. While we haven’t yet collaborated with local artists, we’re actively seeking partnerships and connections within Knoxville’s creative community. This year, we have exciting plans on the horizon, including the opening of our inaugural outlet store with a new brick-and-mortar location this month at Tanger Outlets, in nearby Nashville, TN. As we continue to grow and expand, we’re eager to engage with local makers and entrepreneurial enterprises, collaborating and celebrating the artistry that defines Knoxville.
Q: I know you started with purses and now have expanded to a vast array of fashion & home accessories, jewelry, a men’s line, travel, even sunglasses & candles, any new ideas in the works? What is your next step in design? How have the Livestream events been received?
A: Footwear is indeed on the horizon, expanding our offerings to further cater to our customers’ needs. Our Live-stream events have been incredibly well-received, providing an engaging platform to showcase our products and connect with our audience. Looking ahead, we’re strategizing for our 15th-anniversary celebrations throughout 2025, exploring new avenues for growth and innovation.
Q: We find it inspiring that your brand didn’t even begin until you were 50! That means there is still hope for some of us yet. Why did you finally say yes to striking out on your own? What was the hardest part? For those who want to start their own business to take their art to the next level, where should they begin?
A: Saying yes to starting my own brand, Patricia Nash Designs, at 50 was driven by a desire to challenge the status quo in the fashion industry. As female consumers, I felt we were often supporting mass-produced handbags without much thought to individuality or creativity. The biggest challenge was identifying the void in the market for a new brand throughout my career. When the moment became crystal clear, I pursued it with passion. For those wanting to start their start by identifying the unique value you bring to the market. Dedication and hard work are inevitable, but passion will carry you through.
