Driving Community & Trust in East Tennessee. By: Felicia Slattery
In the ever-evolving landscape of the automotive industry, the Volunteer Auto Group stands out not just for its vehicles, but for its commitment to service and community. Jamie Eady, a key player in the group’s success and a 27-year veteran of the car business in Knoxville, shares insights on how the company has integrated its mission with a focus on athletes at the University of Tennessee and the wider Knoxville community.
The Journey Begins
Volunteer Auto Group recognized that revitalizing the brand was essential. The transition from Hepperly Auto Sales to Volunteer Auto Group meant losing some previous traction with customers, but managers Ryan & Nick saw an opportunity when they brought Jamie on board. “We wanted to reintroduce ourselves and work with the legacy that was built over the years,” he recalls.
Initially, they collaborated with Vols’ star wide receiver Bru McCoy, who also happens to be a long-time friend, to brainstorm ways to involve local athletes in their marketing efforts. “We had some ideas, but we never dreamed it would grow this big,” he admits. This partnership has allowed Volunteer Auto Group to cater not only to athletes but also to students, parents, and University of Tennessee employees, fostering a supportive community environment.
The Volunteer Experience
At the core of Volunteer Auto Group’s mission is what they call the “Volunteer Experience.” This dedication to service extends to every person, ensuring that every purchase is carefully considered before completing and for the players they involve consultations with the athletes’ advisors and parents to maintain their financial well-being. This initiative includes affordable services for customers who purchase a car like $9 oil changes, free detailing on weekends, and meticulous vehicle maintenance. “We want to keep their vehicles in top condition,” Jamie explains.
Volunteer Auto Group’s community commitment goes beyond the university. For East Tennessee residents who haven’t purchased from Volunteer Auto Group, the dealership offers a $19.99 oil change to ensure affordable vehicle maintenance for all, reinforcing its role as a trusted business. Vol Auto Group believes that positive experiences lead customers to return when purchasing their next vehicle.
Building Relationships
For the business, it is more than just selling cars—it’s about building relationships. Since joining Volunteer Auto Group, Jamie’s perspective has transformed while watching University of Tennessee athletics. “I’m not just a fan of the game; I’m a fan of the individual players,” he says. This personal connection drives Jamie and his team to foster a supportive environment for the athletes they serve.
Understanding the concerns of most parents wanting a safe vehicle for their children, especially those far from home, is another priority. “Parents worry about their kids getting to work, class, or games safely. We take the car issue out of the equation,” Jamie explains. This sense of responsibility provides families with peace of mind, knowing their children are supported. Volunteer Auto Group strives to foster a supportive relationship with everyone they work with, not just University students but everyone they encounter.
Commitment to Ethics and Service
Vol Auto Group’s business ethics are rooted in Christian faith, which guides their approach to integrity in an industry often associated with negative stereotypes. “It’s important to break the negative connotation associated with car dealers,” Jamie says, emphasizing that it’s about relationships, not just sales. A portion of Volunteer Auto Group’s profits also supports charitable missions, further demonstrating the company’s dedication to giving back. “We use our success to further the Kingdom,” Jamie shares, highlighting the connection between business and community service.
